Parnell was founded in 2019 by Dave Baik from New Zealand. Parnell was born out of a young man's passion to make effective and eco-friendly products.

“The moment I first found out about Manuka honey, I knew I had found the key ingredient for Parnell.
To this day, I love everything from New Zealand. Because I believe in the power of nature.”


Firstly, Instead of focusing on adding good ingredients, we focus on removing unnecessary ingredients. And fill the absence of unnecessary ingredients with activating agents that can actually help the skin.


Secondly, For the sake of the environment, we only use FSC accredited paper.
FSC is an organization that establishes international standards to protect the ecology and forest resources of the world from illegal acts such as illegal logging.

FSC ensures the whole process of the creation of the product, from start to finish, has been authorized for products derived from the forest


Thirdly, We do not test on animals. Every year, many animals are harmed during animal testing.
Parnel opposes testing on animals in order to prevent animal testing from becoming normalized.